The Brand Trust Report:

Research Sources & Methodology

This report synthesizes insights from leading research organizations and academic institutions to provide brand leaders with data-driven guidance on navigating AI adoption while maintaining authenticity.

Primary Research Sources:

1. KPMG and University of Melbourne - "Trust, Attitudes and Use of Artificial Intelligence: A Global Study 2025" (48,000+ respondents across 47 countries)

2. McKinsey & Company - "AI in the Workplace: A Report for 2025" (3,613 employees, 238 C-suite executives)

3. Edelman - "Trust Barometer 2025: Special Report - Technology Sector"

4. Randy Bean, DataIQ - "2025 AI and Data Leadership Executive Benchmark Survey"

5. Bazaarvoice - "Shopper Preference Report 2025" and "Summit 2025: The Authenticity Advantage"

6. Brand Finance - "Global 500 Most Valuable Brands 2025"

7. Visual Capitalist - "The World's 50 Most Valuable Brands in 2025"

Supporting Research:

1. HubSpot - "2025 Marketing Report" (1,400+ global marketers)

2. Emerald Insight - "To disclose or not disclose: effect of AI-disclosed brand voice on brand authenticity and attitude" (Academic study, 624 respondents)

3. Brandpie - "Five Challenges Brand Leaders Need to Address in 2025"

4. McKinsey Digital - "Global AI Trust Maturity Survey" (750+ leaders, 38 countries)