Michael has collaborated with individuals and teams at global brands and high-growth startups across tech, media, design, and consumer industries.
SELECT CASE STUDIES
Strategic brand leadership and execution that drives measurable business growth
Early-Stage AI SaaS Platform
(Pre-seed to acquisition)
Led brand and creative operations during a period of explosive growth, building scalable systems and frameworks that supported the company's evolution from startup to industry leader.
revenue growth over 6 years
15x
2.2x
pipeline increase in 12 months
reduction in cost per opportunity
79%
successful global expansion
Enterprise Martech Company
(Pre-seed to Series C)
Spearheaded brand transformation and media strategy that positioned the company as a category leader, directly contributing to successful acquisition by Fortune 500 company.
CLV to Acquisition Cost ratio
10:1
11
industry campaign & marketing awards
increase in website traffic YoY
300%
2.2x
membership growth in 3 months
growth in marketing-generated pipeline
270%
increase in qualified inbound leads
2.5x
Non-Profit Orginization
(Crisis pivot and digital transformation)
Led complete organizational rebrand and digital strategy during COVID-19, repositioning from local to virtual-first model and developing new member acquisition systems.
digital pivot & virtual programming launch
Strategic shift to national audience
Bringing Brands to Life
From Strategy to Execution.
From Ideas to Impact.
Michael’s work extends beyond strategy into the hands-on creative experiences that bring brands to life. Over his career, he has designed and produced brand activations, executive presentations, events, and digital platforms that translate brand strategy into something people can see, feel, and believe in.
From high-impact stage experiences and product launches to beautifully crafted decks and digital environments, Michael takes a holistic approach, ensuring every brand touchpoint communicates with clarity, creativity, and conviction.
“Michael is my secret weapon. Over the years I've turned to him for everything from rebrands to presentations, and he always delivers work that makes an impact.”
-Scott Matthews, CEO, Verusen
Entrepreneurial Ventures
Founding and scaling brands from idea to launch
Margenta
(AI-First Marketing Consultancy)
Co-founded B2B marketing consultancy helping SaaS startups and scaleups build and transform their marketing operations. Developed AI-powered marketing platform and service offerings that combine executive-level strategy with intelligent automation, enabling lean teams to scale faster without additional overhead.
Byram Cove
(Lifestyle Brand & Consumer Products)
Built direct-to-consumer lifestyle brand from concept through full market launch, encompassing product design, vendor sourcing, wholesale partnerships, retail distribution, and licensing agreements. Developed complete brand ecosystem including home goods, accessories, and curated lifestyle products with focus on modern design and quality craftsmanship.
Basically
(Life Management Platform)
Built a digital ecosystem that simplifies everyday life with tools for managing home, family, money, food, health, and travel — all guided by Bee, an AI personal assistant. Expanded with Study Bee, a gamified study companion for students, creating a connected platform that supports both family organization and student success.